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Google Ads Video Professional Assessment Exam Sample Questions (Q37-Q42):

NEW QUESTION # 37
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

A. Explain the company's background during the first half of their video.
B. Use ''Sign up to our newsletter' as the primary call to action.
C. Address the viewer's desire for food in the first five to 10 seconds of the video.
D. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.

Answer: C

Explanation:
B: Address the viewer's desire for food in the first five to 10 seconds of the video.
Capturing attention quickly is crucial for driving immediate action.
Addressing the viewer's desire for food at the beginning increases the likelihood of them placing an order.
The other options are not as effective for immediate conversion.

NEW QUESTION # 38
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

A. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
B. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.
C. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.
D. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.

Answer: A

Explanation:
D: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.

NEW QUESTION # 39
You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

A. Because you used Reach Planner during the least optimal time of day.
B. Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.
C. Because Reach Planner forecasts aren't compatible with awareness campaigns.
D. Because you built a campaign that didn't match the plan settings in Reach Planner.

Answer: D

Explanation:
B: Because you built a campaign that didn't match the plan settings in Reach Planner.
Reach Planner forecasts are based on the settings you input, such as budget, targeting, and frequency.
If the actual campaign settings differ, the results will also differ.
Reach Planner is compatible with video campaigns, including awareness campaigns.

NEW QUESTION # 40
A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

A. Link your Google Ads account to your Google Merchant Center account.
B. Reach a broad audience with Dynamic video ads.
C. Add location extensions to focus on selected geographic locations.
D. Have a clear call-to-action such as "Learn more."

Answer: D

Explanation:
C: Have a clear call-to-action such as "Learn more."A clear call-to-action (CTA) directly prompts viewers to take the desired action, such as visiting the website.
This is essential for driving conversions in a Video action campaign.
While other options might be useful in certain scenarios, a clear CTA is a fundamental best practice.

NEW QUESTION # 41
An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?

A. Skippable in-stream ads and bumper ads
B. Non-skippable in-stream ads and in-feed video ads
C. Non-skippable in-stream ads and mastheads
D. Skippable in-stream ads and in-feed video ads

Answer: D

Explanation:
D: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content and storytelling, which is ideal for consideration.
In-feed video ads appear in YouTube search results and watch next feeds, capturing users actively seeking information.
Bumper ads are too short to convey detailed information, and mastheads are used for large scale awareness.

NEW QUESTION # 42
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